CREATIVE TECHNOLOGISTS
A bi-weekly hand-picked grass-fed locally-sourced list of the industry articles our creative technologists are currently reading. Topics include customer experience, design, marketing, business, finance, technology, media, and storytelling.
Year
2018
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Edition
017
Published
Communicating UX issues with comics
There is a common misconception that user experience issues can always be demonstrated in neat little video clips.
Source: Skyscanner Design via Medium
Why Google is the most important design company of 2018
In an exclusive interview, CEO Sundar Pichai explains how Google got design.
Source: FastCo. Design
50 Things you [Probably] Forgot to Design
Look, we all forget to design something on occasion. That’s totally cool! Well, it’s not cool…but like…it’s okay. It happens. This list will make you better. Or at least more aware.
Source: UX Power Tools via Medium
When It Comes To Personas, The Real Value Is In The Scenarios
Personas without scenarios are like characters with no plot.
Source: UIE
Apple launch: Bigger! Faster! Pricier! Innovative?
Apple has given the Oval Office a run for its money in the past few weeks – we’ve had an unprecedented number of leaks ahead of the firm’s annual product launch.
Source: BBC News
Biased by Design
Designers are hired to shake up systems, but no one really wants the system shaken—least of all by a woman.
Source: Boxes And Arrows
Uber: Rebrand 2018
A tech startup turned global mobility platform in eight short years deserves a holistic brand system that’s instantly recognizable, works around the world, and is efficient to execute.
Source: Uber Design
How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions
They may think that the show House of Cards was chosen because Netflix “thought subscribers might like it.” But the truth is much, much deeper.
Source: Neil Patel
A brief history of numeric keypad
There’s no logical reason why telephones and calculators use different numeric keypads. So why do we still follow the same convention?
Source: UX Collective via Medium
Lean UX communication strategies for success in large organizations
This article details a way to make your lean UX design practice more collaborative and productive by employing four lean UX communication strategies.
Source: ACM Interactions
Enterprise Design Sprints
A Design Sprint provides a simple, timeboxed problem-solving framework for product teams to get answers quickly and effectively.
Source: Design Better
Apple, influence, and Ive
The greatest designer of our generation talks watches for the very first time.

